EASTERN mICHIGAN uNIVERSITY

PLAYER CARD SERIES

These projects were under an independent study working with the marketing team at Eastern Michigan with gaining more attention towards their athletic teams. The player card series was developed under the TOPS sports cards and re-created them into these posters for basketball, focusing on the player, their name, and position. 18x24 & 24x36.

BE POWERFUL BE GREAT

This project was an independent study focusing on the Gators winning season. Be Powerful Be Great symbolized the battles they fought through to earn a spot in a bowl game. Be Powerful Be Great was the slogan to describe the Florida Gators season in 2014 when they won in the Birmingham Bowl. This piece shows both complex but simplistic features from left to right. I wanted to create distorted effects that the players are running out of their uniforms from the left. On the right, I tried to make the simplistic trend that Nike always seems to create a unique quote with their logo.

NIKE NCAA POSTER

This project was an independent study created for a change in sponsorship from Adidas to Nike for Eastern Michigan. I wanted to stray away from Nike's clean and crisp poster designs and go wild with debris and rough edges. I added geometric shapes and waste across the poster. I filtered the player to be as realistic as possible, too, almost coming out of the sign itself. I laid the text and logo above, overlaying the image. I wanted the viewer’s eyes to flow with the player’s body angle.