At Eastern Michigan Athletics, I played a key role in marketing, branding, and content creation for the football and basketball programs. I was responsible for designing digital and print materials, including social media graphics, promotional content, and game-day materials to enhance fan engagement and brand recognition.
I collaborated with coaches, staff, and media teams to develop strategic marketing campaigns that increased audience engagement and boosted the visibility of the athletic programs. My role also involved managing social media content, ensuring consistent messaging across platforms, and creating visually compelling assets to drive interaction.
Additionally, I contributed to event promotion, recruiting materials, and sponsorship activations, helping the athletic department maintain a strong presence both digitally and within the community. My experience in sports marketing, graphic design, and digital strategy allowed me to effectively communicate the EMU Athletics brand while supporting key initiatives for the football and basketball programs.
Eastern Michigan University Athletics is home to 18 NCAA Division I teams competing in the Mid-American Conference (MAC). With a rich history of athletic excellence, EMU is dedicated to developing student-athletes both on and off the field, fostering a culture of competitiveness, integrity, and academic achievement.
The football and basketball programs are among the most prominent in the department, consistently striving for success through elite competition, strategic recruiting, and strong community engagement. EMU Athletics places a strong emphasis on innovation in marketing, fan experience, and digital media, ensuring that its brand reaches a broad audience while maintaining a loyal and passionate fan base.
With state-of-the-art facilities, a dedicated coaching staff, and a commitment to excellence, Eastern Michigan Athletics continues to build on its tradition of success while preparing student-athletes for careers beyond the game.