At The Guidance Center, I led the creative direction for marketing and communications, developing visually compelling materials for 26 departments and programs. I drove brand growth by crafting high-impact social media content that increased awareness by over 225% and played a key role in executing over 100 programs and 12 major agency events. My designs and strategic campaigns helped raise over $4 million, while my collaboration with cross-functional teams, board members, and external partners ensured cohesive and effective brand messaging.
The Guidance Center is a nonprofit organization dedicated to empowering individuals and families through mental health services, early childhood education, and community programs. Their initiatives support children, youth, and adults by providing resources for emotional well-being, education, and workforce integration. Through innovative programs and a commitment to diversity, equity, and inclusion, they strive to strengthen communities and create lasting positive change.