At Weiss Distilling Co., I led the development and execution of integrated marketing strategies, elevating brand awareness and customer engagement. I designed and launched a new apparel line, ensuring brand consistency across all products. Additionally, I played a key role in packaging design, creating visually striking and cohesive designs that reflected the brand’s identity. I also contributed to the wireframing of the Weiss Distilling Co. website, helping to shape its layout and user experience.
Beyond design, I was actively involved in the construction of a commercial, ensuring the brand’s vision was effectively translated into engaging visual content. I managed the company’s social media presence, developing and executing content strategies while collaborating with social media influencers in the Metro Detroit area to expand reach and engagement. Additionally, I supported sales efforts by providing sales representatives with on-premise and off-premise leads for selling our spirits, as well as developing custom cocktails for restaurant menus to enhance brand placement and consumer appeal.
Through social media management, promotional campaigns, and creative direction, I helped strengthen Weiss Distilling Co.’s presence in the craft spirits industry while driving revenue growth.
Weiss Distilling Co. is a craft distillery based in Clawson, Michigan, known for producing high-quality spirits with a unique and artistic approach. They specialize in small-batch liquors, including gin, rum, absinthe, and whiskey, often incorporating creative flavors and high-end ingredients.
The distillery has a strong emphasis on craftsmanship, blending traditional distillation methods with a modern and imaginative touch. Their branding and bottle designs reflect a sense of mystery and elegance, aligning with their reputation for creating both classic and innovative cocktails. Weiss Distilling Co. also operates a stylish cocktail lounge where visitors can enjoy expertly crafted drinks in a sleek, intimate setting.